At a time when consumers have more trust in customer reviews than the actual brand, the demand to collect and display feedback is at an all time high. While most brands and retailers know the immense value of reviews, generating more of them is a whole other story.
Luckily, there are proven ways to get your customers to leave more reviews–without risking your authenticity or transparency. In this guide, we provide 15 methods for brands and retailers to produce and collect more customer reviews by effectively engaging shoppers before and after the sale.
Some of the topics we cover include:
When to ask for reviews: What’s the appropriate time to ask your customers to write a review?
Functional review forms: Why you need review forms to work across all devices.
Collecting multiple reviews: How to get customers to provide more reviews per purchase.
Consumers have a plethora of options when it comes to buying products and the hyper-competitiveness of Amazon controlling roughly half of total online sales doesn’t make things easier. That’s why it’s so important for brands and retailers to be seen in organic search and within product display pages.
This guide was built to help you select the best ratings and reviews partner so you can increase trust with your customers. Some of the topics we cover to help you select a ratings and reviews partner, include:
Technical Capabilities: What technical aspects with your site do you need to launch?
Questions for Potential Vendors: Know what questions are most critical to ask vendors.
Understanding Your Budget: We cover the importance of knowing your budget and possible constraints you’ll run into.
How consumer dependence on ratings and reviews continues to evolve
Today’s consumers have come to expect easily accessible information to aid their purchase decisions. And increasingly, they want this information to come from others like them in the form of ratings and reviews.
To see how consumer dependence on the growing power of reviews has changed, we surveyed more than 1,000 U.S. consumers to see how they use reviews for purchase decisions today. Download this study to understand:
Where shoppers consume reviews
How reviews influence purchase behavior
Why consumers do and don’t write reviews
How to leverage ratings and reviews
Choosing the Best Ratings and Reviews Provider for Your Business
Whether you’re new to ratings and reviews or have plenty of experience collecting user-generated content (UGC), searching for a new technology provider can seem like an overwhelming experience. This is especially true when you don’t know what factors to consider or which questions to ask.
To help you along the way, we’ve created a comprehensive ratings and reviews Buyer’s Guide, exclusively for Salesforce Commerce Cloud merchants. Download this guide to access:
Criteria to consider when evaluating your options
Questions to ask potential vendors in the Salesforce Commerce Cloud ecosystem
How to know when it’s time to switch to a new provider
And more!
How to be successful when collecting content from your shoppers on Instagram
We know that 88% of consumers specifically look for visuals — such as photos or videos — submitted by other consumers prior to making a purchase.
And a simple way to generate more user-generated visual content for your site (and other marketing materials) is to gather it from where it’s already being shared and posted by your customers — on Instagram.
In this guide, you’ll find best practices for each stage of your social collection campaign.
Best practices for post purchase emails that’ll generate more ratings and reviews
Sending post purchase emails can generate 70–90% of your total review volume, making them the single most important step you can take to grow the quality review content on your site.
In this guide, we’ll cover best practices for:
Writing post purchase emails
Designing post purchase emails
Motivating customers to leave reviews
How long to wait before sending post purchase emails
Choosing the Best Ratings and Reviews Provider for Your Business
Whether you’re new to ratings and reviews or have plenty of experience collecting user-generated content (UGC), searching for a new technology provider can seem like an overwhelming experience. This is especially true when you don’t know what factors to consider or which questions to ask.
To help you along the way, we’ve created a comprehensive ratings and reviews Buyer’s Guide, exclusively for Magento merchants. Download this guide to access:
Criteria to consider when evaluating your options
Questions to ask potential vendors in the Magento ecosystem
How to know when it’s time to switch to a new provider
And more!
9 ways to get your user-generated content in front of more shoppers in more places
By now you’ve probably heard the stats about how collecting and displaying user-generated content — such as ratings and reviews, photos, and videos — can improve your business’ bottom line. But it’s worth repeating. On average, when a product adds one or more reviews, that product experiences a 108% lift in traffic, a 65% lift in conversion and a 92% lift in sales.
How can you amplify the voice of the consumer and the reach of your user-generated content? Download this guide to learn nine things you can do, to break through the noise and reach more shoppers in more places.
How consumers navigate the grocery shopping experience online and in-store
Today, consumers have a growing number of online grocery shopping options. And with Amazon acquiring Whole Foods for $13.7 billion, the trend of shopping online for groceries only increases. But the majority of consumers still do a good amount of grocery shopping in store.
PowerReviews surveyed U.S. consumers to understand typical grocery shopping habits and how today’s consumers navigate the grocery shopping experience both online and in store. In this this guide, we cover topics such as:
Where consumers are shopping for groceries today
What types of information they’re using to make purchase decisions
Where they want to find key product information
How retailers can better attract, convert and retain grocery shoppers across channels
