There’s no way to sugar-coat the statistics–consumers simply trust one another over brands.

But to make it easier for consumers to find trusted user-generated content, Google Shopping released its newest feature, which showcases user-generated content visuals within review content.

This new pilot program provides brands and retailers with a better way to collect and display user-generated content images for Google Shopping Ads. By displaying visuals from shoppers just like themselves, consumers are encouraged to click, buy and trust the brands they see on Google Shopping.

As the program kicks off, PowerReviews is excited to learn with Google on the power of user-generated content in reviews. With our partnership, PowerReviews will work as a trusted aggregator of data for Google.

The best part for PowerReviews clients is the pilot program is free to join and takes no action to get started. With the partnership, we simply want to provide our customers with a better avenue to display user-generated content and visuals.

Why Visuals Are So Valuable in the Path to Purchase

When consumers shop on your site, they want to trust that the product they see, is what they’ll get. By exceeding shopper expectations with visuals, you give consumers the confidence to make a purchase.

In fact, the PowerReviews Snapshot for Ecommerce report found 63% of U.S. shoppers actually seek out user-generated content and authentic “verified” consumer reviews when making a purchase. What’s even more telling is that this buyer confidence method isn’t just a younger generational fad.

PowerReviews Snapshot for Ecommerce visual content graph

The data from the same report showed while 58% of 18-29 year olds believe it’s important or very important to see user-generated content on product pages, 42% of all age demographics also agree.

No matter the type of shopper, visuals help increase confidence and provide more authenticity when its coming from previous buyers.

The Benefits of SEO & Getting Content Seen

Shoppers use Google for a lot of things. But more often than not, it’s used to find your product in the first place. And for many, the search isn’t the hard part–it’s making the decision on the actual purchase.

Kit Kat Search Results SEO product discovery example

With the new visual content display in Google Shopping, customers will be more inclined to click on ratings and reviews that include this visual content. This means your product pages with user-generated content have a much better chance at appearing in the search results.

However, with user-generated content visuals in your reviews, you also drive organic traffic numbers as visual cues increase click-through rates through SEO best practices. These visuals not only help brands and retailers drive organic clicks, but also through ads.

Giving consumers product visuals they trust helps you maximize the cost of your ad spend. This also helps you get the most out of each listing.

How It Works for PowerReviews Customers

For our customers using the Visual and Social Suite, there’s already an easy way to collect and display user-generated content across your product pages. Additionally, our post-purchase emails help collect these visuals from authentic customers while their experience is still fresh in mind.

visual and social suite SEO graphic

User-generated images are approved and published through PowerReviews. Then we automatically feed the content to Google to rank for your products on Google Shopping. After consumers click on the star ratings on a Shopping Ad, they are sent to the product listing page.

The process is easy. It allows your customer’s visual content to display with their reviews to increase confidence when making a purchase. We’re excited to learn with Google and hope you are too!

Alex York

Alex York is the Content and SEO Marketing Manager at PowerReviews. Catch him hunting down the perfect gin cocktail in Chicago or endlessly scrolling through Netflix. Follow him on Twitter at @alexjyork.

PowerReviews connects leading retailers and brands with their customers to improve the customer experience through new and innovative mystery shopping offering.

CHICAGO, IL – July 9, 2019 – PowerReviews announces that Journey IQ has successfully transformed the mystery shopping industry by enabling leading brands and retailers to recruit within their customer base and send customers on mystery shopping missions. This innovative approach to mystery shopping has strengthened customer relationships and transformed the in-store experience for both retailers and their shoppers. Retailers report receiving deep operational insights at a much lower cost while seeing a significant rise in customer satisfaction, loyalty and financial performance. Leveraging customers as mystery shoppers results in a win-win proposition with 99% of customers indicating they want to be invited to another mystery shop and 50% of those customers indicating they made an unprompted purchase while completing their mystery shopping mission.

Unlike traditional mystery shopping, which uses a third-party network of consumers and pays cash for shoppers’ time, Journey IQ rewards already loyal customers with incentives like loyalty points or discounts on future purchases. The solution also provides highly accurate, in-the-moment data captured from a company’s most trusted and valued source — their customers.

“We’ve used Journey IQ to create a tailored mission that will help ensure we’re measuring the behaviors that we’ve worked hard to train our team on. Sur La Table has high standards for how we treat our guests, and this program gives us visibility into our effectiveness and lets us know where we’re exceeding expectations and where we might need to improve. The ROI has been clear, and our guests have given us great feedback on the program,” said Stephanie Winkler, Director of Store Operations at Sur La Table.

“We are always looking for new innovative ways to provide value to the retailer, the brand and the customer. Journey IQ has not let us down. We are excited to announce we have received adoption from 30 of the top brands and retailers, delivering to them a new mystery shopping approach that drives authentic consumer feedback, guides better in-store experiences, and ultimately delivers strong financial performance,” said Matt Moog, CEO at PowerReviews.

Built from a decade of experience working with mystery shopping clients seeking a better solution, Journey IQ delivers a smarter, more scalable solution to the market that enables clients to recruit their own customers as mystery shoppers, bringing more representative and actionable insights around the customer experience with real-time, advanced dashboard tools.

About PowerReviews
PowerReviews enables connected commerce. By bringing together billions of shoppers with millions of customer advocates and influencers, PowerReviews helps brands leverage the value of authentic reviews and ratings, images, videos, and other forms of user-generated content and consumer feedback. The company’s Connected Platform and Open Network enable clients to collect, amplify and analyze user-generated content and feedback to improve customer experiences and make smarter choices that accelerate growth. Learn more at

Here’s something you’ve likely heard before–keeping the right inventory is a constantly evolving challenge. So when shoppers make it through your checkout process only to receive an out of stock email notification, you’ve essentially lost that sale, right?

Not necessarily.

When one or more items in a cart come back out of stock, it doesn’t have to be the end of the world. There are ways for retailers to effectively use these out of stock email messages to encourage people to come back, make a purchase and possibly even spend more in the second go-around.

The truth is retailers lose an estimated $93 billion in sales each year due to out-of-stock inventory. Whether you’re a small retailer or a multi-billion dollar retail giant, inventory mistakes happen. What matters from a service perspective is how you handle that messaging to your valued customers.

Here we’ll look at 10 out of stock email best practices to make sure you’re not only correctly communicating to your customers, but also to ensure your email marketing strategy is successfully aligned with your customers’ expectations:

1. Notify Customers As Soon As Possible

We wanted to know how quickly brands typically message a customer with an out of stock email notification. So we used our own Journey IQ data to test and uncover how long it took for some of our shoppers to deliver a message.

Data from multiple Journey IQ shoppers said they waited on average 9 to 10 days for the out of stock email to arrive. After receiving a response, the shoppers were then forced to call the retailer only to discover the product was out of stock and the order was cancelled. However, it was the quick-responding retailers that stood apart in the test.

  • In practice: “Unfortunately, the following item(s) that you ordered are now out-of-stock. Although we try our best to maintain 100% accuracy with inventory, there are rare occasions where we experience an inventory error.” (BlueFly)

2. Apologize for the Invoncenience (Because It Is)

While the customer is always right might be a little forgiving for some retailers, it’s still essential to know where you couldn’t provide the best customer experience and to apologize for it quickly. Apologies don’t have to be long-winded or over the top.

Instead, try to delight your customers as much as possible by showing you’re responsible for the out of stock item. And it’s always best practice to try to quickly explain to customers that it’s something you’re trying to fix.

In one instance from our research, a luggage retailer not only apologized, but offered up links to alternative products, asking if either product was satisfactory, in addition to offering up a refund. This is how you take a simple apology to the next level.

3. Provide a Reason Without Making It Sound Like an Excuse

Was it a processing error? Maybe it was the item discounted by the manufacturer? Or was the out of stock email sent because you simply mixed up a new order request

Whatever the case–be honest with your shoppers. They will appreciate the truth as long as it doesn’t come off as an excuse. People prefer brands and retailers that own up to their mistakes versus companies making excuses. Always put yourself in the shoes of your customers.

  • In practice: “Unfortunately we have just been informed by the vendor that the item below is discontinued and no longer available.” (Little Dudes and Divas)

4. Offer Alternative or Similar Products

The customer may be just as happy with a similar item, so make sure you recommend products that they might want instead. This gives you a chance to avoid the loss of sale and keep your customers happy.

  • In practice: “I’m attaching an image of belt that is similar to the one you purchased that we currently have in stock. This belt is $10 cheaper than the belt you purchased, so the difference would be refunded. Would you like this one as a replacement?” (Belt Station)

5. Alert the Consumer About the Exact Refund Process

People don’t like to buy something, told it’s out of stock and then wonder where their money went. Make sure you are as explicit as possible with how your refund process works and the options (if any) customers have with their money. Additionally, include a time frame of when people can expect the funds to return.

In practice: “Please allow 3-4 business days for the refund to reflect back on your card.” (Luggage Point)

6. Provide Customer Service Contact Info & Hours of Availability

It may seem obvious, but not every retailer email our test shoppers received had clearly stated customer service contact details and hours of operation. This is a huge miss on keeping customers coming back and enjoying your business.

Provide all open channels including phone, email and the appropriate social media handles, to give the consumer the opportunity to engage in the channel of their choice.

  • In practice: “Should you require additional assistance, email us at or call toll free at 1.877.BLUEFLY (1.877.258.3359). From outside the United States, please dial 1.212.944.8000. FlyReps are available to serve you Monday through Friday from 8:00 a.m. to 9:00 p.m., Saturday from 10:00 a.m. to 6:00 p.m. and Sunday from 12:00 p.m. to 6:00 p.m. EST.” (BlueFly)

7. Notify the Customer as Soon as the Item Is Back In Stock

It may be that in a few short weeks, your customer will have the same desire to purchase your product when they originally tried. Reaching out with back-in-stock emails is a great customer care idea and avenue to generate more sales.

  • In practice: “You’re the first to know. This best-seller’s back in stock and ready to ship.” (West Elm)

8. Let Customers Know If the Item Is Discontinued

Items often go discontinued, so don’t leave your customers waiting to get an email notification about something coming back in stock when you know it’s never happening. This falls in line with our consistent idea of being trustworthy and honest with your customers. Don’t leave them hanging and let them know how they’ll be refunded if you haven’t already.

One of the out of stock email notifications our shoppers received explained the product was no longer available and that a full refund was added back to the buyer’s card.

  • In practice: “…nothing has been charged to your card.” (Music Store)

9. Offer an Incentive to Come Back

Whether it’s a small credit on a shopper’s next purchase, free shipping or a discount code, offer an incentive to come back. Shoppers may be disappointed by not receiving an item, but an incentive helps. A little discount can go a long way.

  • In practice: “We apologize for any inconvenience this update may cause and would like to extend an offer of 10% off any replacement item for that inconvenience. If you find another item to order in place of the original fixture, please give one of our representatives a call at 1-866-482-8321 and they will be happy to apply the adjusted price to your new order.” (Lighting Catalog)

10. Update the Status of the Rest of the Order

If the out-of stock item was purchased with other items, let them know the status of everything else. Sometimes getting an out of stock email is unsettling. Don’t put stress on your shoppers if something might not arrive.

We suggest taking this one step further and adding the carrier, a tracking number and estimated delivery date for the rest of the order–even if you already sent this information earlier.

  • In practice: “Because we cannot be sure at this time when, or if, we will be able to re-stock the item(s), we have removed the item(s) from your order. The remainder of your order will be shipped and you will not be charged for the cancelled item(s).” (BlueFly)

Follow These Out of Stock Email Best Practices

One final note–always use proper grammar and punctuation when communicating with customers. You’d be surprised at what our shoppers received in their inbox.

There were cases where retailers fumbled the out-of-stock messaging to shoppers. In several instances, our shoppers were never alerted that purchased items were out-of-stock.

In fact, shoppers had to call the retailer to inquire as to the status of the delivery. While it’s best to avoid the out-of-stock scenario completely, alert your customers correctly and as soon as possible.

See how your stores are communicating with customers when items are out-of-stock with our approach to mystery shopping with Journey IQ! Connect with our team today and request a demo!

Alex York

Alex York is the Content and SEO Marketing Manager at PowerReviews. Catch him hunting down the perfect gin cocktail in Chicago or endlessly scrolling through Netflix. Follow him on Twitter at @alexjyork.

Your customers are smart. It only takes a simple Google search to ensure your business is legit. Shoppers know the difference between brand- and consumer-written product information, which is why they trust user-generated content and visuals.

The Snapshot for Ecommerce report found just 3% of shoppers say they never look or rely on visuals prior to making a purchase. To say visual content is essential to your product sales is an understatement.

It’s everything.

Visuals inject confidence into consumers and to be honest, shoppers prefer it over written content any day. Most people like to see products in use or worn by people that look like them. It creates a more believable story when shoppers see products in use by similar people.

The same report also discovered 88% consumers specifically seek out user-generated content, such as images and videos, from consumers like them. So how does your business go about sharing consumers’ content on your social channels, landing pages and marketing materials?

Don’t overthink it–we’re here to help.

Follow these seven steps to amplify user-generated content to build trust and tell better product stories:

1. Develop Your Story & Be Authentic With Content

If you don’t have a story for your brand, then what are you actually telling your customers?

A brand story doesn’t have to be your sales collateral, advertising materials or the story of your company’s origin. Instead, a good brand story shows customers what inspires you and doesn’t tell them what you do.

At the same time, a good brand story is short and sweet. Anything too long gets confusing or uninteresting. If you’re looking for an example, the outdoor gear company, Yeti, does a great job at promoting its customers with user-generated content who understand their simple message.

View this post on Instagram

Sunset at the sand bar. #BuiltForTheWild | Photo:

A post shared by YETI (@yeti) on

Yeti is clear about its mission: build the cooler you’d use every day if it existed. Not only do they keep it simple with #BuiltfortheWild, but Yeti easily collects content from its customers. The company works with influencers and promotes them in their own ambassador group to tell their story through user-generated content.

Brands with a simple, but influential story, gets consumers to show why the brand inspires them as well. This is an amazing perk of telling an awesome story–you drive engagement and get customers to tell their stories too.

Yeti Ambassadors Program

In a 2018 Bynder and OnBrand survey, the top marketing initiatives were customer experience and acquisition as well as brand loyalty and awareness. Tell your story and encourage engagement and loyalty through user-generated content by sharing customer voices.

Make it even easier by having a good story to tell and share with your customers.

2. Build a Trusted Community & Pick Your Space Wisely

As you develop your brand’s story, it’s also time to build a community and get the word out. Luckily for you, user-generated content helps brands increase engagement and conversations across social.

Make it as simple as possible to connect to your customers and try to spark conversations through user-generated content. This will help you increase trust by repurposing your brand advocates. That will not only showcase their personality, but affiliate your brand and customers together as a community.

View this post on Instagram

Partnering with @loft to share the most perfect spring dress (linked in my bio)! I love dresses that you can re-wear multiple ways all through different seasons and this one is just that. I’ve worn it with booties and sneaks/cardigan but I can’t wait to dress it up with wedges once it warms up even more! A flattering fit for every body type and comes in petite, reg, and plus sizes. #loveloft

A post shared by Shelby | Pretty in the Pines (@prettyinthepines) on

It’s a win-win for both the brand and the advocate.

However, it’s just as important for brands and retailers to choose an appropriate community space. This is where you’ll drive conversations, collect content and promote your advocates.

So where do you go?

For most brands, our best bet is Instagram. Why? It’s pretty simple–data from Instagram shows almost 80% of users follow at least one brand. Build your community where you can create the most influence and where you have the best chance to drive sales.

lush cosmetics instagram engagement

A good community is about engagement, and your micro Influencers do just that.

In fact, a SocialPubli study discovered everyday influencers own an engagement rate seven times higher on Instagram than those with large audiences.

You don’t have to pay a hefty sum just to push your brand across Instagram.

Try to drive organic engagement with a community your customers will enjoy and in space they’re already present.

Visual and social suite banner

3. Encourage User-Generated Content & Promote Your Rockstars

Once you build your community and craft your brand message, make sure your advocates know what type of user-generated content to submit. It might sound simple, but if your followers don’t know what you want, what content will get?

The Big Green Egg simply asks its users what they’re grilling this weekend. More likely than not, they’ll engage or repurpose some of the better user-generated content sent their way, whether the company is tagged in content or uses #BigGreenEgg.

View this post on Instagram

What are you cooking this weekend? #BigGreenEgg #PulledPork #Friyay #weekendfeels

A post shared by Big Green Egg (@biggreenegg) on

Prevent content collection problems right from the beginning by letting people know what you’re looking for. But don’t overthink production value too much.

Consumers like to see authentic content. When you ask for something that looks exactly like your professional product photos, it’s comes off in-genuine and unrealistic for most customers.

Further data in the Snapchat for Ecommerce report found 44% of shoppers believe visuals of a product from another customer are more credible and important than professional content from your brand. When shoppers make a purchasing decision, they want to know what they’re really getting. User-generated content helps pull back the curtains on your products.

View this post on Instagram

🐣🐰 Some-bunny is ready for Easter. 📸 @lifeindeetail . . . #DiscoverCVS #CVSEasterShop #CVSEasterMadeEasy #CVSBunnyShop #Easter

A post shared by CVS Pharmacy (@cvspharmacy) on

CVS regularly posts content from a wide range of their rockstar influencers, but the user-generated content quality never seems too polished. Instead, CVS focuses on promoting a more “real life” version of its customers and products.

If you’re looking to just promote more product-specific visual content, there are some great companies to follow for inspiration. For example, Target Style focuses on the actual product in a lot of their user-generated content.

View this post on Instagram

This one rose above the rest. ✨ Try it for $10. Today only, online and in stores. #TargetBeauty 📷: @msjuicyy @pixibeauty

A post shared by Target Style (@targetstyle) on

Target Style promotes their customers’ content and provides more details of the actual product. Several brands and retailers understand their visual content quality doesn’t have to be “high-res” or “edited” like in-house product images.

It’s all about creating an authentic look that doesn’t seem staged. That’s why it’s essential to be as detailed as possible when you ask for user-generated content.

Your customer base isn’t thinking like a marketer, so how will they what to send if you don’t tell them?

4. Organize Your Content Collection & Get Verification to Use It

The ideas are in place, you’re engaging your audience–it’s campaign time, right?

One big question–how do you collect and authenticate your content?

First off, did the user give you permission to use their visuals? Is the written approval from the user only in a direct message?

You can’t just take the content. That’s stealing.

It’s important to get permission before you publish anything to your own Instagram account or website. Also, a simple mention to the content owner is not enough. Many brands find out the hard way you need verification to collect users’ content.

View this post on Instagram

Florals for spring? Groundbreaking. 🌸 Make sure to tag @forever21 + #F21xMe for a chance to be featured like #ForeverBabe @alysilverio xo — Search: 00257322 (tap to shop)

A post shared by forever21 (@forever21) on

A company appropriately collecting content is Forever 21. They collect, promote and authenticate their user-generated content through its #foreverbabe branded hashtag.

Brands and retailers need to know even when shoppers’ accounts are public or use your hashtag, you still need permission use the content! Additionally, it pays to have that agreement on record.

Collecting content isn’t the easiest task–especially when you have to find, vet, authenticate and document the process. This process often gets overlooked, which is why you can’t just rely on Instagram’s native platform to collect content.

How to Collect User-Generated Content Without the Hassle of Endless Searching

All of those steps might have you reconsidering user-generated content.

Don’t get scared off just yet.

At PowerReviews, we’ve made it incredibly simple and hassle-free to collect, authenticate and display content through our Visual and Social Suite.

mac visual and social display graphic

When our customers use our content collection tools, social and image collection improves by 221%. This also includes automatically getting the image rights and documenting the approval.

The Visual and Social Suite was built on the idea to collect your users’ best content and get authentication in the fastest way possible. Collecting user-generated content through an all-in-one platform makes it so much easier for marketers wanting to promote consumers’ visuals.

Once you’ve gathered the content, funnel these visuals to your product pages, social feeds or wherever else you want to highlight your customers. You tell better stories when you empower customer voices.

vans share your style

So make sure your content collection can display an interactive gallery on your category or homepage to increase sales. When people see these real-life visuals, shoppers feel more confident to buy.

Speaking of…

Showcase User-Generated Content on Product Pages

We mentioned it in the above tip, but truthfully, this needs its own section. The PowerReviews Snapshot for Ecommerce report mentioned earlier found when products have visuals and text within a review, shoppers are 72% more likely to make a purchase.

What’s more telling is 20% of shoppers said they would be even more likely to buy a product with user-generated content, like consumer-submitted photos and videos.

Consumers want more truthful images of your products and implementing user-generated content on your product pages increases confidence.

Say you’re thinking of buying a new pair of frames through an online-only company. All the “virtual try-on” features give you an idea of how you’ll look, but it doesn’t match the realistic view of glasses on your face.

zenni optical van alen square frames

To give more buyers confidence, Zenni Optical offers an integrated user-generated image collection display that shows customer content. With the branded hashtag #justgotmyzennis, you see the frames on people that look like you or have a similar face shape.

Additionally, the eyewear company collects a ton of great user-generated content to show shoppers on its product pages.

just got my zennis user-generated content

Some customers might’ve been hesitant to take a chance with more flashy frames. But with the image display feature on the product page, you instill buying confidence by showing the frames on people who might just look like you.

Making the path to purchase easier should always be the main goal. By providing user-generated content, you encourage and strengthen buyers’ decisions.

6. Don’t Forget to Ask for Visual Content in Reviews

We’ve covered the reasons why visual content helps people buy, but what are some other ways to collect visuals?

While social media channels like Instagram are goldmines for product visuals, so to are your customers who just bought from you. When you ask for review content from your customers, don’t forget to encourage them to add visual content as well.

We already know that at least 40% of shoppers always seek out visual content when deciding to buy, so why not collect visuals from those who just bought from you? Adding image upload buttons from social or your phone’s photo library makes visual collection simple when leaving a review.

write a review social collection powerreviews example

However, a lot of brands know it’s not easy collecting a ton reviews in the first place. And we understand that. But there are tools to get more authentic and valuable review content for your products.

For starters, it’s really important to make review submission as easy as possible. Forcing your customers to open links, click to add review text and then loading a new page to write another review is exhausting.

None of your customers really want to do that.

review your purchases example on powerreviews

The good news is PowerReviews created the Review Your Purchases feature. This lets you send customers a form that allows them to rate, write reviews and add visual content for several products–all on a single page.

Suddenly, writing reviews doesn’t seem so tedious.

This is a must for brands and retailers who see shoppers buy multiple items in one purchase. Also, our tools can prioritize specific products to the top of the review submission list so your low-rated or low-count reviews appear first.

Collect more review content by making it easier and faster for your customers to give feedback.

Verified Reviewers Matter to Your Customers

If we haven’t already convinced you, customers are often skeptical before buying. Even more so, your customers simple visual cues to let them know visuals and content are authentic.

To push authenticity further, it’s smart to designate where your reviews are coming from and who wrote the content. That’s why so many people trust review badges when inspecting review content.

flexible answering for product questions powerreviews example

Through Brand Engage, reviewer badges give buyers confidence knowing who specifically left the review and whether it was a verified buyer or from the actual brand.

Data from the Growing Power of Reviews report, showed more than 36% of shoppers believe it’s important to clarify and identify who wrote the review content, such as a verified buyer. When people know who uploaded content and wrote the review, customers feel more at ease with their decisions.

7. Start Product Sampling Campaigns

In case you haven’t noticed, one of the major benefits of Instagram is the ease of selling products on its platform. Whether it’s from a referrals or paid social ads, consumers buy on Instagram. That means there’s a lot of power in mobile sales for you.

A report from the Global Web Index found Instagram users were 70% more likely to buy a product off a mobile device versus those who don’t use the social platform. Additionally, data showed nearly 1 in 3 Instagram users have already bought on mobile.

View this post on Instagram

Neutral is a natural when the knotty texture of macramé is paired with the soft curves of this side chair. Find what inspires you. Find it for less. #GoFinding (📸: @humblehomehostess)

A post shared by HomeGoods (@homegoods) on

To get more user-generated content, you have to go beyond ads and organic posts. By enabling a product sampling community, you put the items in the hands of everyday influencers to write reviews, spread the word and take pictures or videos of the experience.

Product sampling campaigns are a great way to reach more everyday users. This is especially important for brands figuring out how to have a successful product launch strategy.

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THE ALL OR NOTHING mode: Life is coasting along in the blissful lane of consistency when out of the blue you hit the self-sabotage speed bump. #ad This could mean you feel the singe of your fried nerves from taking on too much or that you have decided to call everything off and spend the day in bed studying the great (and yes unconventional) leadership qualities of Michael Scott in The Office. In between these episodes I sometimes think: What’s the key to balance? I’ve found that there are many ingredients, but one that has truly helped me this winter is SeroVital ADVANCED. This beauty supplement not only improves skin elasticity and reduces wrinkles and fine lines (in as little as 15 days which is crazy to me!) but it includes the patented Amino Acid Renewal complex. For me, the most impactful results were more energy and better sleep. @SeroVital ADVANCED has been one of the biggest keys to staying on track and having one of my best winters ever. #MySeroVital #SeroVital

A post shared by Alex DiBacco (@chasingdaisiesig) on

SeroVital does a great job at promoting their product with everyday influencers who can speak to their own crowds on social. The brand promotes their story with their customers and works with BzzAgent to reach a community of more than 200 million followers.

Not only do you spread the word, but SeroVital collects a lot of helpful visuals to add to its user-generated content collection. There are ways to boost your visual collections and when you do so, you tell a better story of your brand.

Looking for help to start with your user-generated content initiatives? Our team can show you just how easy it is to set up visual collection tools, so request a demo today!

Alex York

Alex York is the Content and SEO Marketing Manager at PowerReviews. Catch him hunting down the perfect gin cocktail in Chicago or endlessly scrolling through Netflix. Follow him on Twitter at @alexjyork.