Amazon’s Problem With Fake Reviews Doesn’t Just Hurt Them

It’s not secret–Amazon wins over ecommerce customers at nearly every step–from the initial product search to the repeat purchase. But even with it’s accolades, the ecommerce giant has its pitfalls. One area Amazon continues to feel pressure is with its rising number of fraudulent reviews.

Products flooded with fake reviews get pushed to the top of search, which has burner brands abusing consumer trust with flawless feedback. Unfortunately, Amazon’s fraudulent review content doesn’t just impact its own customers, but the entire ratings and reviews industry.

Download our eBook for insights into:

• Amazon’s increasing number of fake reviews
• The importance of trust and authentic customer feedback
• How to spot fake reviews and moderate content
• How PowerReviews moderates fake reviews and promotes authenticity

Detailed Insights from 2,000+ Shoppers

Getting shoppers to trust brands and retialers has always been a challenge for businesses. And this is especially true in the health and beauty industry where so many highly-personal products are applied to consumers’ skin or have an effect on their appearance.

What’s even more challenging is shoppers are more critical of brands – whether it’s about the ingredients, how the products are tested, or the overall quality. Consumers thoroughly investigate and research products with the help of ratings and reviews, but what else motivates them to buy, share with friends and family, or try something new?

PowerReviews conducted two online surveys of more then 2,000 U.S. health and beauty shoppers to better understand what makes these shoppers tick. In this study, you’ll learn:

• How shoppers research, discover and make purchases  both in-store and online
• What drives the decision to buy new or habitual products
• How mass retailers actually beat Amazon at repeat purchases
• The influence of visuals from friends, family and other shoppers

Win in all channels across the omnichannel journey

The health and beauty industry is quickly changing. What was once considered “good enough” doesn’t cut it anymore. This means shoppers’ demands are even more complex. 

What’s even more challenging is the growing skepticism of brands and their products. Consumers want health and beauty products to be personalized, match their skin types and advertised specifically to them.

So, how do you go up against ecommerce giants like Amazon and keep your customers happy? It all starts with trust. 

We surveyed more than 2,000 U.S. health and beauty shoppers to understand the changing behaviors of shoppers and how to increase buyer confidence in-store and online. In this report, learn:

• How shoppers research, discover and make purchases  both in-store and online
• What drives the decision to buy new or habitual products
• How mass retailers actually beat Amazon at repeat purchases
• The influence of visuals from friends, family and other shoppers

Consumer demands and expectations keep rising, which means brands have to be on their toes 24/7. And the stress builds up if chief marketing officers can’t make every customer touchpoint solid and effective. That’s why CMOs need a successful brand manager to spot trends, uncover product insights and align campaigns across every touchpoint.

This position is vital to the success of your company and while it’s a tough job, there are ways for good brand managers to become great. In this guide, we’ll provide the five qualities CMOs look for in a great brand manager.