Category: Blog

When we speak with our clients to assess goals, we hear the same thing over and over: more content. PowerReviews provides the engine to do so, but it’s important for you to provide some fuel — and with the benefit of our decade of experience in the user-generated content space, you can maximize content to drive more sales.

Send a Follow Up Email to Every. Single. Purchaser. (Including In-Store Purchasers!)
Your first and most important step in generating content is to send that follow up email. Getting the most out of the email requires the implementation of a few key best practices.

1. Personalize it. Use the customer’s name and thank them for their purchase.
2. Keep it simple. Remember that the purpose of this email is to solicit a review.
3. Keep it short. The subject line should be less than 55 characters.
4. Don’t distract from the write a review action. Try not to include any other calls-to-action or marketing language.
5. Include an image and link to the product. Let the customer see their purchase.

In-Store Purchasers Matter — Don’t Forget About Them
If you have a brick and mortar store, soliciting reviews from in-store purchasers can make a significant difference in the volume of review content you’re able to collect. In May of this year, The Sports Authority began soliciting reviews from their in-store purchasers by leveraging their already existing transactional loyalty program to link customer email addresses with in-store purchases. This push combined with the implementation of a simple, mobile optimized email template resulted in a 178% increase in month-over-month content.

Mobile Optimization is Key
Based on PowerReviews’ client data, more than 50% customers are opening their emails on mobile devices — which means that follow up email that you’re sending is likely to be opened on your customer’s phone. PowerReviews’ follow up email solution is completely mobile-optimized and allows for a simple and elegant user experience. With our mobile template, customers saw up to a 20% increase in mobile conversion rates.

Having a mobile-responsive email isn’t enough — you also need a mobile-optimized write a review experience. Customers want to easily be guided from one step to the next, with consideration of details like clicking with your finger rather than a mouse. Our responsive write a review form, available to all clients, saw a 40-85% increase in mobile completion rates during its pilot phase.

Choose the Right ‘Write a Review’ Template
The write a review form itself should be intuitive with prominent star buttons and customized questions for the product that’s being reviewed. If it’s a couch that your customer is reviewing — don’t ask if the fit was too big, too small or true to size. If it’s a pair of pants, don’t ask if they’re good for decorating. Customers count on you knowing your product, so give them options that matter to them and that will matter to other customers. PowerReviews’ Tag Based approach makes this easy, with forms specific to 3,000 product categories.

Use Best Practices from Start to Finish
Generating content isn’t an exact science, but it can be managed with careful consideration of best practices and the flow from the initial purchase to writing a review.

1. Sending a follow up email is essential, and will always be the first — and most important — way to solicit a review. Don’t forget offline shoppers when sending that email, in-store purchasers can be valuable content creators.
2. Make it mobile-friendly. Since you have a 50% chance that your customer will open your email on their phones, you need to play the odds.
3. Customize the write a review experience. PowerReviews offers more than 3,000 templates for a reason — so that you can ask the right questions. Customized templates take the guess work out of sharing an honest opinion of a purchase.

The value of reviews is no longer debatable: 96% of customers consult product reviews and more than 86% of consumers say reviews are an essential resource when making a purchasing decision. So, you have reviews, great. But there’s one important addition to reviews that perhaps has an even larger impact on engagement: images.

Visual Connection is Key
Images allow your customers to visually connect with the product. It’s hard to find a better way to know how a product will look than by seeing a picture of someone who owns the product wearing or using it. It helps customers visualize how the item will fit into their own life. It’s the same logic behind including images of meals on restaurant menu items, people connect to the visual representation. According to our partners at Olapic, 32% of customers would be more likely to buy clothing online if the site featured photos of real customers wearing the product.

Images Influence Purchase Decisions
Customer images in reviews can move the needle when it comes to conversion — Crowdtap found that 53% of millennials say user generated content influences their product purchases. People are more likely to order a meal in a restaurant when there is a photo beside it. The same logic applies to buying products online. People are more likely to purchase the product if there is a customer image associated with it. Sure, product images from the brand or retailer do some of the leg work for you here, but customers trust other customers. They identify with other customers more so than with an anonymous model or a shoe stand propping up the shoes in the image. They want to see the product in the wild. A picture is worth a thousand words, and even more dollars.

Make it Mobile and Make it Easy
The trend in image-driven media isn’t going anywhere — 60 million photos are shared on Instagram every day — and it’s important for brands and retailers to stay ahead and kick start their image acquisition strategies.

With most consumers posting photos from their smartphone and increasingly reading and writing reviews on mobile (up 237% from Holiday 2013 to 2014!), PowerReviews recently introduced product updates focused on mobile and ease of use. This release empowers consumers to upload unlimited photos with their reviews, both on desktop and on mobile, making  it easy for them to share photos as part of a review.

How Do You Encourage Visual Content?
With the value of images rapidly increasing, you need to consider how you can increase images and videos as part of your ratings and reviews:

1. People need motivation. According to a survey of consumers, more than 55% of shoppers need motivation to write a review.
2. Recognition is a motivator. Everyone likes when their pictures are liked and shared on social media. That “like” or positive comment is an emotional motivator.
3. PowerReviews’ Social Loyalty helps generate more content —  including images — by providing points and showing ranks on the leaderboard. Users who earn enough points can earn coupons, gift cards, samples, and other rewards. By awarding more points for images, you can help consumers earn rewards more quickly and help generate more images.

Ten years and one day after the founding of PowerReviews, we launch our new website, begin our first Customer Advisory Council, open IRCE as a Silver Sponsor, and– most importantly– release new capabilities to our platform.

Ten Years
A lot has changed in ten years. Shopping’s gone mobile, omnichannel’s become a reality, and after two long years as part of a competitor, PowerReviews is independent and thriving. In the last ten years, consumers have come to rely on ratings and reviews and questions and answers more than ever as they shop online, and increasingly in-store. Shoppers consider the authentic voice of consumers a required part of their shopping experience. They want ratings and reviews and Q&A easily accessible no matter where they are shopping.

The Power of Reviews
When we began work on our new website, we worked to distill our principles into a few words that would reflect the value we deliver to our customers in a way that’s easy to understand and remember. We considered carefully how we wanted to talk about our offerings. Do we try to create a new term that includes star ratings, customer reviews, Q&A, images, and video? Consumer generated content? Customer content management? We decided to keep it simple. Our CEO Matt Moog summarized it perfectly: “Ratings and reviews and questions and answers continue to drive more conversions than any other type of user-generated content and their importance is expanding as consumers expect reviews while shopping online and in-store.” On our new website and in all we do, we are reconfirming our belief in the Power of Reviews.

Drive traffic. Increase sales. Create actionable insights.
These are words that you will see throughout our new site and in our communications.  It’s widely proven that ratings and reviews drive traffic and increase sales. We also know that our most innovative customers are using rating and review and Q&A data to create actionable insights to improve their products and services. At IRCE 2015, Hammacher Schlemmer will talk about just that.

Why PowerReviews?

More reviews. Better insights. Easy.
Especially with the continued growth of mobile and the increasing desire of shoppers to access ratings and reviews in-store, PowerReviews is delivering new solutions to generate more reviews and get those reviews in front of more consumers online and in-store and our new release, focused on mobile shoppers, does just that.

We’ve all worked with difficult vendors; it’s not fun. At PowerReviews, we want to make things easy. From your first call with us, through implementation and optimization, our goal is to be easiest partner you work with.

Why PowerReviews?

Unified platform. Unified Product Catalog. Open Syndication Network.

Unified platform drives innovation. PowerReviews products are built on a single multi-tenant SaaS platform. What does that mean? Innovation. Because we have only one platform to support, we can focus on delivering new capabilities, rather than maintaining two platforms or helping customers migrate from old versions.  This same platform makes it easier for our customers to adopt innovation; when we release a new feature, it’s available to everyone simply by turning the new feature on.

Unified product catalog empowers better insights, faster syndication. “Unified product catalog” is not a sexy term and perhaps needs a more fashionable name. But what it does is amazing. Because we have a single and structured catalog for review and Q&A data, that data is easier for customers to mine for better insights. The same structured catalog also means that we can syndicate content faster than other providers, in one or two days, rather than six to eight weeks.

Open Network increases your reach, faster. The PowerReviews Open Network can reach more than 1 billion in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are.

With brands launching new products and retailers adjusting their merchandise mix more quickly than ever, getting reviews in front of more consumers is time sensitive. Our Unified Product Catalog and Open Syndication Network gets more reviews in front of more consumers, faster than anyone else. The sooner the reviews are accessible, the sooner they can begin driving traffic and sales.

The Power of Reviews, Part Two
So here we are, back to driving traffic, increasing sales, and creating actionable insights.  We’re proud of what we’ve accomplished over the past ten years and especially over the last 11 months since our re-launch. We’re proud that more than 100 enterprise customers have switched to PowerReviews. But we also believe that in this evolving retail landscape, the real power of reviews is just beginning to show itself.  With a platform built for innovation, PowerReviews is committed to the future of ratings and reviews. We’re ready to bring more reviews to more consumers online and in-store–and wherever and however they may shop in the next ten years. Easy.

Platform enhancements help brands and retailers optimize engagement experiences for mobile devices, generate more reviews and produce better insights.

JUNE 2, 2015 – CHICAGO –PowerReviews, a leading provider of ratings, reviews and question and answer technology to more than 1,000 brands and retailers, announced today key platform updates which allow brands and retailers to create better mobile experiences, generate more reviews and deliver better insights. PowerReviews will showcase these updates and its full range of offerings at the Internet Retailer Conference and Exhibition (IRCE) in Chicago, June 2-5, 2015.

“We’re making it easier for our customers to generate more reviews that get seen by more shoppers regardless of channel,” said Matt Moog, CEO of PowerReviews. “Ratings and reviews and questions and answers continue to drive more conversions than any other type of user-generated content and their importance is expanding as consumers expect reviews while shopping online and in-store. With these updates we’re delivering on our promise to provide brands and retailers with the most innovative consumer engagement solutions across channels. ”

Mobile Optimization
Whether shopping online or in-store, more consumers are reading and writing product reviews on  their mobile devices than ever before. During the 2014 holiday season, PowerReviews saw a 237% increase in reviews generated on mobile devices as compared to the 2013 holiday season.

With this update, all PowerReviews forms and review displays are now fully responsive and mobile-optimized. With the lightest display code in the industry – 85 percent smaller than other providers – PowerReviews is optimized for speed. These mobile-friendly displays reduce page load time and page abandonment and in turn increase conversions.

More Reviews
More reviews drive more sales. To help brands and retailers generate more reviews, PowerReviews Review Acceleration program, which sends consumers post-purchase emails, is now optimized for mobile devices.  Emails now include larger calls-to-action including clickable stars, which encourage consumers to begin the process of leaving a review straight from their mobile device. This program has been shown to increase review generation by up to 40 percent.

“PowerReviews is innovating,” said Nathan Decker, Director of eCommerce for evo. “With over 60 percent of people reading emails on mobile, we need to make it easy to go from reading a post-purchase email to writing a review. With PowerReviews enhanced Review Acceleration, we have seen a 100 percent increase in reviews generated from post-purchase emails.”

To further help brands and retailers generate reviews from consumers, PowerReviews has created a mobile-friendly form for consumers leaving a review from brand and retailer sites.  This form features large targets created specifically for reviewers using touchscreen devices and enables consumers to upload an unlimited number of photos to accompany review content.

Better Insights
To enhance Social Measurement, PowerReviews has integrated its platform with leading tag management systems Ensighten, Signal, and Tealium. With this integration, PowerReviews customers have immediate access to Social Measurement, delivering better insights into the ways different content and engagements impact sales.

Built for Innovation
With a unified software platform, PowerReviews is enabling innovation for its customers. As a true multi-tenant SaaS platform, all customers use the same version of software and as PowerReviews continues to update its platform, customers can easily accept and implement new features.  Easy implementation results in higher adoption rates, meaning PowerReviews customers stay at the cutting edge of ratings and reviews technology. A feature that improved review completion rates by more than 20 percent was adopted by 98 percent of customers within two months.

Members of the PowerReviews team will showcase the benefits of its unified software platform at IRCE, booth #215. Additionally, CEO Matt Moog will be presenting “How to Mine Negative Reviews for Positive Results” on Thursday June 4 from 2:15 to 2:45 p.m.

To learn more about PowerReviews, visit www.powerreviews.com.

About PowerReviews
PowerReviews is the choice of 1,000 global brands and retailers to collect and display ratings and reviews on 5,000 websites. An essential resource for consumers as they search and shop online and in-store, ratings and reviews drive relevant traffic, increase sales, and create actionable insights to improve products and services. PowerReviews’ mobile-friendly rating and review and Q&A software is fast to implement and simple to customize, making it easy for brands and retailers to generate more authentic content that is seen by more consumers. The PowerReviews Open Syndication Network is the largest in the industry, reaching more than 1 billion in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are.  For more information, visit www.powerreviews.com.

For additional information:
Meghan Spork
Walker Sands Communications
312-241-14474
Meghan.spork@walkersands.com

 

With the debut of the Apple Watch, it seems like everyone has been buzzing about the possibilities of wearable technology. Wearable devices are already helping people track their steps and fitness habits and manage notifications, texts and phone calls. But at PowerReviews, we wanted to know how wearable tech would impact the future of shopping.

We surveyed more than 1,000 U.S. consumers, and conducted a similar study in the UK, to look at how we’re currently using technology to shop and how wearable tech will impact our shopping behaviors.

We Crave Connection
Thanks to technology, there are more ways than ever to interact with retailers. Ninety-one percent of shoppers are already using technology to help make purchase decisions and more than 21% are open to using new technologies, such as smartwatches, to help with purchase decisions.

We Want Wearable Tech to Make Life Easier
And this includes shopping. People are excited about wearable tech. Almost a third of respondents either already own a wearable device or plan to buy one in the next 12 months. And for 34 percent of consumers want a wearable device to make their life easier.

We’re already seeing wearable tech bring convenience to the shopping experience with the Apple Watch and Jawbone UP24 fitness tracker enabling shoppers to make payments with a tap of the wrist. According to our study, 22 percent of shoppers are interested in making touchless or one-click payments from their wearable devices and 20 percent are interested in using interactive maps displayed on a wearable device to navigate within a store.

We want in-store reviews and hyper-relevant information
According to our research, shoppers want to access the ratings and reviews used to make purchase decisions online when shopping in stores. Seventy percent of respondents were interested in accessing product ratings and reviews while in store.

Most shoppers, 90 percent, are already turning to their mobile phones to help make purchase decisions while in store. And technologies such as beacons and near-field communication are emerging as vehicles for retailers to deliver the context-driven, relevant info shoppers seek directly to these devices.

SKECHERS, a leading global brand in the lifestyle footwear industry, designs, develops and markets lifestyle footwear that appeals to men, women and children of all ages. A two-billion-dollar-plus company, SKECHERS’ global success stems from its ability to offer customers a high-quality shopping experience regardless of the channel.

By adding Social Answers to their site, SKECHERS achieved:

• 80% Open rate of answer notification email
• 32% Conversion increase for products with Q&A
• 51% Conversion rate from answer notification email

PowerReviews Releases Study on the Impact of Mobile and Wearable Technology on Consumer Shopping Behaviour

• 45% of current smartphone users either own or plan to buy a wearable device within the next 12 months.
• Almost 90% of shoppers are using technology to help them shop.
• 80% of consumers are interested in accessing product ratings and reviews while in store.

May 12, 2015 – LONDON – PowerReviews, the company powering ratings, reviews and Q&A technology for more than 1,000 global brands and retailers, has released a new study that analyses how mobile and wearable technology are impacting consumer expectations.

Surveying more than 1,000 smartphone users in the UK, and conducting a similar study in the U.S., the PowerReviews study, “Retail Revolution: How mobile and wearable technology is transforming UK consumer behaviour and retail opportunities”, explores the impact of technology on shopping behaviour and outlines what retailers need to consider to meet these changing demands.

Among the findings of PowerReviews’ study:

Wearable tech will drive shopping efficiency
65% of shoppers would like technology such as smart watches to enhance their shopping experience.

A third of shoppers would like their favourite stores to alert them to long queues so they know to come back later.

27% want retailers to enable one-click payments through a wearable device.

Over a quarter would like reminders of special events, such as birthdays, holidays and anniversaries, when already out shopping.

A quarter of both men and women would like wearable tech to notify retailers they are having a down day and to send them discounts or offers to perk them up.

Consumers are excited about wearable technology, primarily because they believe this technology will make their lives easier, especially when it comes to shopping. Shoppers are interested in a variety of ways wearable technology can make shopping, especially in-store, more efficient.

Consumers want connection

• 88% of shoppers are already using technology to make purchase decisions.
• 60% now use their phone or tablet to research competitor products or services online before making a purchase and 45% surf a store’s website via their mobile phone to access reviews while shopping in-store.

Of those who already own a wearable device, 34% use it for shopping, and 29% of those who plan to buy a wearable device in the next 12 months want the technology to help them shop.

Interactions between shoppers and retailers are no longer linear as technology has rewritten the consumer behaviour and with it, the retail landscape. Most shoppers are already using technology to help make purchase decisions and many are open to new technologies that can enhance their in-store shopping experiences.

While new technologies continue to make the path to purchase more complex by increasing the ways in which shoppers and retailers interact, they also create opportunities for retailers to deliver more targeted, context-driven product information, making their message much more effective.

Shoppers want in-store reviews and hyper-relevant information
35% of shoppers would be open to being sent push notifications containing information about products, discounts, or product reviews, as long as it helps them make the right purchase decision, saves money or helps enhance the overall shopping experience.

Shoppers want ratings and reviews available when shopping online also available in stores and as a result, many shoppers have turned to their mobile devices. Beacons have emerged as a tool for retailers to deliver context-driven, relevant information straight to a shopper’s phone. Compared to the U.S., consumers in the UK are a lot more open to beacon technology (16% vs 35%), but there is still a need for retailers to demonstrate the value in these communications.

“In-store and online shopping experiences can no longer be viewed independently. Today’s consumers want access to ratings, reviews and other product information

whenever and wherever they’re making purchase decisions – whether online, via mobile device or in store” said Matt Moog, CEO of PowerReviews.

“Technologies like wearables, near-field communication and beacons are creating more ways for retailers to deliver this hyper-relevant and authentic information to shoppers, which will enhance the shopping experience, drive sales and create passionate brand advocates.”

Notes to Editors

About PowerReviews
PowerReviews is the choice of 1,000 global brands and retailers to collect and display ratings and reviews on 5,000 websites. An essential resource for consumers as they search and shop online and in-store, ratings and reviews drive relevant traffic, increase sales, and create actionable insights to improve products and services. PowerReviews’ mobile-friendly rating and review and Q&A software is fast to implement and simple to customize, making it easy for brands and retailers to generate more authentic content that is seen by more consumers. The PowerReviews Open Syndication Network is the largest in the industry, reaching 2,500 retailers and more than 700 million in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are.  For more information, visit www.powerreviews.com.

Media contacts:
Sharon Flaherty – 07951 327 364 – sharon@brandcontent.co.uk
Rachel Davies – 07966 023 136 – rachel.davies@brandcontent.uk

About the Survey
Research carried out by PowerReviews amongst 1,071 UK consumers who use a smartphone between 1st and 2nd April 2015.

 

With the release of the Apple Watch and the confluent rise of mobile device use in-store, retailers are beginning to think long and hard about in-store technology. In my last blog post, I discussed the importance of reviews as part of the in-store experience. Ratings and reviews provide authentic, quality content and give consumers confidence when buying, even in-store.

Reviews for the in-store shopper
Recently, Toys R’ Us added ratings and reviews to their baby registry scanners. Consumers use the registry scanner to scan the UPC codes on the products they want to add to their gift registry. When the product is collected by the scanner, the consumer can select to see product reviews both before and after adding the product to the registry list.  When I heard about this addition to the Toys R’ Us shopping experience, I put myself in the shoes of those moms and dads-to-be who are making a baby registry for the first time and have little knowledge when it comes to baby products. Ratings and reviews, especially in this instance, provide additional insight into the products and makes the process easier and less stressful. If I were in this position, however, I’d likely have a ton of specific questions about the products. This made me think, Q&A would be a great supplement to ratings and reviews during the in-store experience.

While a baby registry made me think of this relationship, Q&A capabilities can further enhance the shopping experience and complement in-store ratings and reviews for any retailer. Q&A gives curious shoppers an opportunity to ask specific questions that might not have been discussed in the reviews.

With this in mind, here are 4 reasons Questions and Answers should supplement Ratings and Reviews in-store:

1.) Your consumers are already engaged if they are asking a question.

Consumers who have specific questions about a product are already interested in buying, especially if they are in-store.   In fact, Skechers’ eCommerce Merchandising Manager said: “Because those who submit questions are already engaged, if we can give them the answers they want in a timely fashion, they usually buy the shoe.” Once consumers receive an answer to their question, they’re ready to buy.

While consulting ratings and reviews is on the top of consumers’ to-do list–even while in-store– potential buyers still end up having a few questions they would like answered before jumping into a purchase.  Q&A capabilities give specific answers to consumers’ specific questions, which may not have been discussed in the reviews and provides buyers with the little boost of confidence they may need to purchase a product.  Answering questions while a potential buyer shops in-store lowers their chances of walking out of the store empty handed or waiting until they go home to buy the product online.

2.) Give your consumers several information sources.
With the addition of an in-store Q&A feature, consumers will have an additional information resource.  On busy weekends or holiday shopping days, sales associates are not always readily available to answer consumers’ questions.  The integration of Q&A gives consumers the ability to ask their questions and receive answers via their mobile device without the hassle of hunting down a store employee who may not even be able to provide the answer.

Using multiple answer sources for Q&A also enables your potential buyers to hear from real Product Owners or Subject Matter Experts within your company.

3.) As you receive questions, a virtual FAQ is created.
One of the biggest caveats to a Q&A functionality for in-store use is answer time.  While an answer in 24 hours is acceptable while shopping online, in-store answers need to be within minutes.  With the use of multiple answer sources like Asking Subject Matter Experts, Product Owners, or using an On-Demand Answer Community, quick turnover on questions asked is entirely possible.

As questions are asked and answered, an FAQ begins to be created on the product page.  With the presence of the FAQ, questions will not be asked twice and consumers will have access to a number of previously asked questions and their answers, providing more useful content during the shopping experience and lessening the burden on your answer sources.

4.) Capture more quality content.
Q&A capabilities will not only further engage your customers in-store, it will also increase your site’s SEO value.  The questions asked and the answers given on your site become permanent assets on the product page, making your site more relevant, useful and fresh–all characteristics Google looks for when ranking page sites.

Q&A provides an additional capability to enhance the shopping experience when coupled with ratings and reviews integration.  Q&A can help retailers cover all bases during the in-store buying experience and ensure that consumers are receiving all of the necessary information prior to a purchase.

Recently, I led a webinar featuring Forrester Vice President and Principal Analyst Sucharita Mulpuru on Digital Strategies to Improve the In-Store Experience. I’d like to share six insights and three recommendations on how you can drive traffic and sales in physical stores by extending your digital strategies to the in-store experience.

1. Retail is more competitive than ever. The number of online and physical stores has risen dramatically– by more than 1 million!– since 2000 so competition for traffic and sales is fierce.
2. Most retail business is still done in physical stores. While ecommerce is increasing both in overall sales and as  a percentage of total sales, most of the money gets spent in physical stores. Smart retailers are leveraging digital strategies to convert more shoppers online and in-store.
3. The Mobile Mind Shift is creating opportunities for retailers. People engage with their phones 100 times a day. They use phones not only to search and shop online, but to help them locate physical stores and help them shop in-store.
4. Ratings and reviews are in the top 5 areas of mobile investments. Understanding the power of ratings and reviews to drive traffic and increase sales online and in-store, retailers are ensuring ratings and reviews are mobile friendly and are including them in their mobile applications. SMS is a technology that everyone has access to regardless of their mobile platform and everyone knows how to text. Make it easy for consumers to access reviews via text, website, or app.
5. If you don’t provide reviews, Amazon will. Customers in-store consider review necessary for their in-store shopping experience. If a retailer doesn’t provide reviews, consumers will go elsewhere for them. Keep consumers on your property– digital and physical– with reviews.
6. Reviews in-store will drive sales. The same way that reviews have a direct impact on increasing online conversion, shoppers are more likely to purchase in-store if they have access to helpful online reviews. Retailers know this and are making reviews available not only via mobile, but through physical signs and product tags, kiosks, digital displays, and tablets in dressing rooms. They’re experimenting with hyper-relevance to push reviews to consumers based on their location and personal history.

Based on these drivers, we recommend three actions you can take to improve your in-store performance with reviews:

1. Ensure your website is mobile friendly. There are lots of options to bring reviews in-store (see #6), but today the best way to reach customers is through their phone. Make sure your website and reviews are mobile-friendly to help in-store shoppers. A mobile-friendly site is also essential for SEO.
2. Add reviews to your mobile app. If you are investing in a mobile app, make sure users can read and write reviews in the app. If your app makes it easy for your customers to write reviews, you’ll increase the content that drives traffic and conversion better than any other.
3. Add reviews to your digital touchpoints in-store. Make review content accessible in any digital touchpoints you have in-store with consumers or associates: kiosks, tablets, or digital displays. You work so hard to generate high quality content: make sure your consumers can access it when they need it!